LLM Marketing: How to Get Found in ChatGPT, Gemini, Grok and Perplexity
· 7 min read
Most global businesses are investing in SEO, Google Ads and social media. Very few are thinking about how to get found when a potential client types their question into ChatGPT, Gemini, Grok or Perplexity. That gap is your opportunity and it is closing fast.
What is LLM Marketing?
LLM Marketing, also called Generative Engine Optimisation (GEO), is the practice of making your brand visible and recommendable within large language model AI systems. Unlike traditional search, AI assistants synthesise an answer and may recommend specific businesses by name. Whether your business is mentioned depends on how well-represented you are in the data these models draw from.
Traditional SEO gets you found on Google. LLM Marketing gets you recommended by AI. Those are two very different outcomes.
- Structured data optimisation — Schema.org Article, FAQPage, Organization and Service markup
- Content engineering — authoritative, factual content written as AI source material
- Entity establishment — ensuring your business is a distinct, credible entity across the web
- Citation building — getting mentioned in sources AI training data prioritises
- llms.txt implementation — the emerging standard that tells AI crawlers who you are
Why global businesses need to act now
A growing proportion of buying decisions are informed by AI-generated answers. Businesses that establish their AI visibility now will hold a significant advantage as adoption matures. N3XUS Media uses these techniques on our own website as a live proof of concept.
Next step
Ready to put this into practice?
Book a consultation and we will map where this applies to your business — and you keep the findings either way.