Insights
Straight answers to the questions people actually ask us.
No thought leadership. These are the questions that come up on first calls — what to fix first, why the website isn’t producing enquiries, whether to build or buy — answered the way we’d answer them on the phone.
01 · Strategy
Working out what is actually costing you, and what to fix first.
- Choosing a partner6 min read
What a business diagnostic actually involves
If you are considering paying somebody to tell you what to fix, it is reasonable to want to know what you get, what it costs, and how to tell a good one from an expensive deck.
- Working out what’s wrong6 min read
Seven signs your business has outgrown how it works
The systems that carried a business to five people usually break somewhere around twenty. It rarely announces itself — it shows up as everyone being busy and nothing moving faster.
- Working out what’s wrong7 min read
How to work out what to fix first in your business
Most business owners have a list of things they know they should sort out. What they usually do not have is a way to tell which one is costing the most — so the list stays a list.
02 · Intelligence
The systems that run the work, and show you what is happening.
- Comparing approaches7 min read
Custom software or off-the-shelf: how to decide
Building is usually the wrong answer, and occasionally the only one. The question is not which is better but which failure you would rather have.
- Comparing approaches6 min read
How to stop losing the enquiries that arrive after hours
A large share of enquiries arrive when nobody is there to answer them. By Monday the buyer has usually booked whoever replied first.
- Working out what’s wrong8 min read
Why your website isn’t generating leads
The usual assumption is a traffic problem. Often it is not — the visitors arrive, find nothing they can act on, and leave without ever appearing in a report.
03 · Growth
Getting you found, and getting people to choose you.
- Comparing approaches6 min readSouth Africa
Running a South African business on WhatsApp: what to automate
In South Africa a great deal of business is genuinely conducted on WhatsApp. Most of it runs through one person’s phone, which works until it does not.
- Working out what’s wrong6 min read
SEO and GEO: what changed, and what to do about it
Ranking well and being recommended are now two different achievements. Plenty of businesses have the first and have not noticed they lack the second.
- Comparing approaches8 min read
How to get your business recommended by ChatGPT and Gemini
Buyers increasingly ask an assistant who to use rather than scrolling a results page. Those tools name one to three businesses, and most sites give them nothing to work with.